Auris hybrid more efficient than Prius. Cheaper?

By Hybrid Cars on 03/01/2010 – 9:00 pm PST -- Transportation

The Toyota Auris hybrid might be a tad bit more fuel efficient than the Toyota Prius, but not enough to bring its styling to the US market unless the Auris hybrid will be cheaper than the Prius hybrid. Is it just about styling?

When the new Toyota Auris hybrid goes on sale in Europe, it will be even more efficient than the Toyota Prius. The third generation Prius rates at 72.4 mpg on the European cycle, while the new Auris hybrid achieves between 70.6 mpg – 74.3 mpg, dependent upon options according to MotorTrend. Thus, at best, the difference in fuel economy between these two Toyota hybrid cars is not staggering, especially once downsized by the US’s EPA cycle.

So, what’s the point of the Auris? European styling? More cost-effective fuel efficiency? A combination of both? I guess we’ll find out soon.