Figo Demand Helps Ford India More Than Triple Its Sales in March

The all-new Ford Figo (earlier post) has received more than 10,000 orders less than one month after it went on sale, a new Ford India record. In response to the strong demand, Ford India will launch a second production shift at its plant in Chennai.

The Figo’s popularity helped Ford India’s overall March sales more than triple from the same month a year ago, rising 203% to 9,478 units. The exceptional March performance, which also included strong sales of Ford Ikon, Ford Fiesta, and Ford Endeavour, were nearly triple Ford India’s February sales, increasing 194%.

Part of Ford’s US$500-million investment in India, Figo was designed and engineered with Indian customers in mind, and is aimed at more than 70% of the country’s new vehicle market.

The Figo is one of the more than 20 new vehicles Ford is introducing globally in 2010.