The New Audi A1 Priced at EUR 15,800

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The new model marks Audi’s first venture into the compact car segment, with the A1 aimed at a completely new target group. Over 103,000 prospective customers have already signed up to be notified when advance sales of the Audi A1 start.

50,000 units of the Audi A1 are scheduled to be built at the Brussels plant by the end of 2010. Next year, the manufacturer is planning to deliver around 80,000 units of the A1 to customers; ultimately, the annual target on average is 100,000 units.

The model aims to redefine the benchmark for efficiency with its direct injection and start-stop system with braking energy recovery. Audi is launching the model in two attractive engine versions, the 1.4 TFSI and the 1.6 TDI. The manufacturer will also shortly be putting the ultra-economical 1.2 TFSI on sale.

The color and material of a wide range of elements can be chosen to suit the individual buyer’s style. The distinctive curved roof, too, can be ordered in a variety of colors. A1 enthusiasts have so far posted 28,000 design versions of the new Audi on the model’s website.

Production of the Audi A1 starts on May 11 with a grand ceremony at the Audi Brussels plant. Following the official start of production, the new car will be built at the rate of 500 per day over two shifts at the Brussels plant.

The A1 basic data:

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