Wait a few months to buy a Toyota hybrid

Far fewer buyers interested in Toyota vehicles

Based on auto sales figures today, it would seem that Toyota has weathered its recall woes very well. New research, however, warns that Toyota’s sales are a result of the “pull-ahead affect”. Essentially, incentives brought would-be Toyota shoppers to market a bit sooner.

Moving forward, Toyota will need new consumers, and that probably won’t be easy without even more incentives. Brand consideration for Toyota has dropped from 75 percent in January to 49 percent in February – about the same as domestics.

Finish: Wait a few months to buy a Toyota hybrid