Don’t Be Your Boss’ Friend On Facebook, Use LinkedIn
One of my friends told me the other day that he felt bad because he did not want to become his boss’ “friend” on Facebook. He did not want his boss to be able to read his status updates about what he ate for breakfast, how trashed he got the night before, or how much he hated his job. I told him that there was no reason to be friends with your boss on Facebook. That is what professional sites such as LinkedIn should be used for instead. And, he then proceeded to ask me what in the world LinkedIn was. Wow! Really? In this day and age someone who is between the ages of twenty and forty does not know what LinkedIn is? Everyone who is a professional needs a professional profile to start your personal brand and marketing yourself as an expert in your field. You need two social media profiles today in order to maintain a healthy and safe balance between your professional work life and your social personal one.
How to maintain a healthy social media balance….
Two Profiles. Let’s face it, Facebook is for you to reconnect with people from high school, old college classmates, and your friends. You should not be focusing your professional business network connections on Facebook. You do not want your boss or your boss’ boss or even a potential client to see photos of your drunken weekend in Las Vegas. You need to maintain strict privacy settings on accounts that show debauchery or not have them on the internet at all. Whether you like it or not, people are Googling your name. The subordinates are Googling your name. The HR director you interview with has searched for you on the internet. And, your Facebook profile is one of the first things to come up. You should not friend your boss on Facebook. You should invite him or her to connect with you on LinkedIn where you can keep the relationship professional and career focused.
What Is LinkedIn? LinkedIn is a lot like Facebook but geared specifically towards your professional life. You should think of LinkedIn as your resume on steroids
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